Library Marketing and Communications: Strategies to Increase Relevance and Results

Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will

• gain insight into why libraries need to tell their stories more effectively than they are today;
• be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences;
• see why improvements to the structure of your marketing and communications team can lead to better results;
• learn practical methods for incorporating audience research into your planning;
• know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; receive guidance on preparing for potential crises;
• understand how to be more community-focused by forming and sustaining partnerships;
• and feel confident in engaging with stakeholders so that they become your library’s best ambassadors.