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{"id":4788688814150,"title":"Proving Your Library’s Value: Persuasive, Organized, and Memorable Messaging","handle":"proving-your-library-s-value-persuasive-organized-and-memorable-messaging","description":"\u003cp\u003eAuthor:  \u003ca href=\"https:\/\/www.alastore.ala.org\/content\/united-libraries\" data-mce-href=\"https:\/\/www.alastore.ala.org\/content\/united-libraries\" data-mce-fragment=\"1\"\u003eUnited for Libraries\u003c\/a\u003e \u003ca href=\"https:\/\/www.alastore.ala.org\/node\/17117\" data-mce-href=\"https:\/\/www.alastore.ala.org\/node\/17117\" data-mce-fragment=\"1\"\u003eAlan Fishel\u003c\/a\u003e \u003ca href=\"https:\/\/www.alastore.ala.org\/node\/17118\" data-mce-href=\"https:\/\/www.alastore.ala.org\/node\/17118\" data-mce-fragment=\"1\"\u003eJillian Wentworth\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eYou know the value of your library, but elected officials, donors, community leaders, funders, and other important stakeholders may not. How can you make the library a priority for these groups, who may have preconceived notions about what the library does, as you compete with other important community organizations for funding? In this book from United for Libraries, you’ll learn how to use The E’s of Libraries® (Education, Employment, Entrepreneurship, Engagement, and Empowerment) to quickly demonstrate why your library is essential and worthy of funding, using messaging that is organized, persuasive, and memorable. With the help of worksheets, charts, and prompts, you will learn how to\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003euse language designed to win over stakeholders, funders, and partners;\u003c\/li\u003e\n\u003cli\u003ecraft custom messaging in several formats that is easily accessible and memorable, including elevator speeches, budget presentations, and annual appeals;\u003c\/li\u003e\n\u003cli\u003eand create presentations and other materials tailored to any audience based on the sample documents included. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis book's innovative framework can be used by any size or type of library, and by any library advocate, including Friends groups, library staff, trustees, and foundations.\u003c\/p\u003e\n\u003cdiv class=\"field-label-inline\"\u003e\n\u003cdiv class=\"field-label\"\u003e\n\u003cdiv class=\"label-inline\"\u003ePublished: 2020\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field field-name-field-product-publisher field-type-entityreference field-label-inline clearfix\"\u003e\n\u003cdiv class=\"field-label\"\u003ePublisher: ALA Editions\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2020-12-15T19:50:05-05:00","created_at":"2020-12-15T19:50:04-05:00","vendor":"ALA Editions","type":"","tags":["ABC-Clio","Publisher_ALA Editions","Publisher_ALA Graphics"],"price":3499,"price_min":3499,"price_max":3499,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":32240220667974,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Proving Your Library’s Value: Persuasive, Organized, and Memorable Messaging","public_title":null,"options":["Default Title"],"price":3499,"weight":0,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":"shopify","inventory_policy":"deny","barcode":"9780838947418","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/PYLV.jpg?v=1608079809"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/PYLV.jpg?v=1608079809","options":["Title"],"media":[{"alt":null,"id":6847338643526,"position":1,"preview_image":{"aspect_ratio":0.773,"height":2560,"width":1978,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/PYLV.jpg?v=1608079809"},"aspect_ratio":0.773,"height":2560,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/PYLV.jpg?v=1608079809","width":1978}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eAuthor:  \u003ca href=\"https:\/\/www.alastore.ala.org\/content\/united-libraries\" data-mce-href=\"https:\/\/www.alastore.ala.org\/content\/united-libraries\" data-mce-fragment=\"1\"\u003eUnited for Libraries\u003c\/a\u003e \u003ca href=\"https:\/\/www.alastore.ala.org\/node\/17117\" data-mce-href=\"https:\/\/www.alastore.ala.org\/node\/17117\" data-mce-fragment=\"1\"\u003eAlan Fishel\u003c\/a\u003e \u003ca href=\"https:\/\/www.alastore.ala.org\/node\/17118\" data-mce-href=\"https:\/\/www.alastore.ala.org\/node\/17118\" data-mce-fragment=\"1\"\u003eJillian Wentworth\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eYou know the value of your library, but elected officials, donors, community leaders, funders, and other important stakeholders may not. How can you make the library a priority for these groups, who may have preconceived notions about what the library does, as you compete with other important community organizations for funding? In this book from United for Libraries, you’ll learn how to use The E’s of Libraries® (Education, Employment, Entrepreneurship, Engagement, and Empowerment) to quickly demonstrate why your library is essential and worthy of funding, using messaging that is organized, persuasive, and memorable. With the help of worksheets, charts, and prompts, you will learn how to\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003euse language designed to win over stakeholders, funders, and partners;\u003c\/li\u003e\n\u003cli\u003ecraft custom messaging in several formats that is easily accessible and memorable, including elevator speeches, budget presentations, and annual appeals;\u003c\/li\u003e\n\u003cli\u003eand create presentations and other materials tailored to any audience based on the sample documents included. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis book's innovative framework can be used by any size or type of library, and by any library advocate, including Friends groups, library staff, trustees, and foundations.\u003c\/p\u003e\n\u003cdiv class=\"field-label-inline\"\u003e\n\u003cdiv class=\"field-label\"\u003e\n\u003cdiv class=\"label-inline\"\u003ePublished: 2020\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"field field-name-field-product-publisher field-type-entityreference field-label-inline clearfix\"\u003e\n\u003cdiv class=\"field-label\"\u003ePublisher: ALA Editions\u003c\/div\u003e\n\u003c\/div\u003e"}

Proving Your Library’s Value: Persuasive, Organized, and Memorable Messaging

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Author:  United for Libraries Alan Fishel Jillian Wentworth

You know the value of your library, but elected officials, donors, community leaders, funders, and other important stakeholders may not. How can you make the library a priority for these groups, who may have preconceived notions about what the library does, as you compete with other important community organizations for funding? In this book from United for Libraries, you’ll learn how to use The E’s of Libraries® (Education, Employment, Entrepreneurship, Engagement, and Empowerment) to quickly demonstrate why your library is essential and worthy of funding, using messaging that is organized, persuasive, and memorable. With the help of worksheets, charts, and prompts, you will learn how to

  • use language designed to win over stakeholders, funders, and partners;
  • craft custom messaging in several formats that is easily accessible and memorable, including elevator speeches, budget presentations, and annual appeals;
  • and create presentations and other materials tailored to any audience based on the sample documents included. 

This book's innovative framework can be used by any size or type of library, and by any library advocate, including Friends groups, library staff, trustees, and foundations.

Published: 2020
Publisher: ALA Editions
Sku:
Vendor: ALA Editions

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