{"id":10519718796,"title":"Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians, 2\/e","handle":"myler2htdim-ans","description":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eMarie R. Kennedy and Cheryl LaGuardia\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISBN-13: 9780838915653\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e192 pages • 8½ x 11\u003cbr\u003e\u003cstrong\u003eYear Published: 2017\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors’ evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eseven complete programs from both public and academic libraries;\u003c\/li\u003e\n\u003cli\u003ean examination of the e-resource life cycle;\u003c\/li\u003e\n\u003cli\u003ecutting edge guidance on COUNTER usage reports and other web analytics;\u003c\/li\u003e\n\u003cli\u003eadvice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;\u003c\/li\u003e\n\u003cli\u003ea step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and\u003c\/li\u003e\n\u003cli\u003enumerous examples of well-executed plans and outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\nThis book’s flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.","published_at":"2017-04-28T08:08:10-12:00","created_at":"2017-04-28T08:08:10-12:00","vendor":"ALA Neal-Schuman","type":"Book","tags":["Publisher_ALA Neal-Schuman","Subject_Digital Libraries \u0026 Content","Subject_Marketing \u0026 Promotion"],"price":9100,"price_min":9100,"price_max":9100,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":38668519244,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"9780838915653","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians, 2\/e","public_title":null,"options":["Default Title"],"price":9100,"weight":500,"compare_at_price":null,"inventory_quantity":1,"inventory_management":"shopify","inventory_policy":"continue","barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9780838915653.jpeg?v=1533237638"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9780838915653.jpeg?v=1533237638","options":["Title"],"content":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eMarie R. Kennedy and Cheryl LaGuardia\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISBN-13: 9780838915653\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e192 pages • 8½ x 11\u003cbr\u003e\u003cstrong\u003eYear Published: 2017\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors’ evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eseven complete programs from both public and academic libraries;\u003c\/li\u003e\n\u003cli\u003ean examination of the e-resource life cycle;\u003c\/li\u003e\n\u003cli\u003ecutting edge guidance on COUNTER usage reports and other web analytics;\u003c\/li\u003e\n\u003cli\u003eadvice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;\u003c\/li\u003e\n\u003cli\u003ea step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and\u003c\/li\u003e\n\u003cli\u003enumerous examples of well-executed plans and outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\nThis book’s flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience."}

Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians, 2/e

Product Description
Maximum quantity available reached.

Marie R. Kennedy and Cheryl LaGuardia

ISBN-13: 9780838915653

192 pages • 8½ x 11
Year Published: 2017

When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors’ evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes

  • seven complete programs from both public and academic libraries;
  • an examination of the e-resource life cycle;
  • cutting edge guidance on COUNTER usage reports and other web analytics;
  • advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;
  • a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and
  • numerous examples of well-executed plans and outcomes.
This book’s flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
Sku: 9780838915653

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