{"id":213849210905,"title":"Marketing with Social Media: A LITA Guide, Second Edition","handle":"marketing-with-social-media-a-lita-guide-second-edition","description":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eBeth C. Thomsett-Scott (Editor)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e176 pages • 6\" x 9\" \u003cbr\u003e\u003cstrong\u003eYear Published:\u003c\/strong\u003e 2018\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"group-book-details-node-book-full\" class=\"field-group-easy-responsive-tabs-processed\"\u003e\n\u003cdiv class=\"resp-tabs-container group-book-details field-group-htabs col-md-9 \"\u003e\n\u003cdiv class=\"resp-tab-content resp-tab-content-active\" aria-labelledby=\"tab_item-0\"\u003e\n\u003cdiv class=\"field field-name-body field-type-text-with-summary field-label-hidden\"\u003e\n\u003cdiv class=\"field-items\"\u003e\n\u003cdiv class=\"field-item even\"\u003e\n\u003cp\u003eThis all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecovers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter;\u003c\/li\u003e\n\u003cli\u003eshares four easy-to-use tools for creating memes, tips for creating short videos, and ways to integrate blogs into social media;\u003c\/li\u003e\n\u003cli\u003edemonstrates how to use reaction GIFs and tagging to boost your Tumblr posts;\u003c\/li\u003e\n\u003cli\u003eshows how to tailor messages to communicate effectively with different generations and audiences; and\u003c\/li\u003e\n\u003cli\u003eincludes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2016-08-19T05:53:00-12:00","created_at":"2018-03-09T09:06:04-12:00","vendor":"ALA TechSource","type":"Book","tags":["Publisher_ALA TechSource","Subject_Information Systems \u0026 Technology"],"price":8750,"price_min":8750,"price_max":8750,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":1650463571993,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"9780838916315","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing with Social Media: A LITA Guide, Second Edition","public_title":null,"options":["Default Title"],"price":8750,"weight":300,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"continue","barcode":"9780838916315"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/Thomsett-Scott_2e_300.jpg?v=1533238282"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/Thomsett-Scott_2e_300.jpg?v=1533238282","options":["Title"],"content":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eBeth C. Thomsett-Scott (Editor)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e176 pages • 6\" x 9\" \u003cbr\u003e\u003cstrong\u003eYear Published:\u003c\/strong\u003e 2018\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"group-book-details-node-book-full\" class=\"field-group-easy-responsive-tabs-processed\"\u003e\n\u003cdiv class=\"resp-tabs-container group-book-details field-group-htabs col-md-9 \"\u003e\n\u003cdiv class=\"resp-tab-content resp-tab-content-active\" aria-labelledby=\"tab_item-0\"\u003e\n\u003cdiv class=\"field field-name-body field-type-text-with-summary field-label-hidden\"\u003e\n\u003cdiv class=\"field-items\"\u003e\n\u003cdiv class=\"field-item even\"\u003e\n\u003cp\u003eThis all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. 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Marketing with Social Media: A LITA Guide, Second Edition

Product Description
Maximum quantity available reached.

Beth C. Thomsett-Scott (Editor)

176 pages • 6" x 9"
Year Published: 2018

This all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide

  • covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter;
  • shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to integrate blogs into social media;
  • demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts;
  • shows how to tailor messages to communicate effectively with different generations and audiences; and
  • includes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources.

With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.

Sku: 9780838916315

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