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{"id":2066249908294,"title":"Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives, and Cultural Organizations","handle":"marketing-plans-in-action-a-step-by-step-guide-for-libraries-archives-and-cultural-organizations","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003cstrong\u003eAmanda L. Goodman\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e224 Pages\u003c\/p\u003e\n\u003cp\u003e6 x 9\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eYou know you need to get the word out. But where do you start? How do you keep track of everything? Don’t work harder—work\u003cspan\u003e \u003c\/span\u003e\u003cem\u003esmarter\u003c\/em\u003e. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow. Goodman’s invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips on such topics as\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eefficiently reviewing and tracking task requests from colleagues around your organization;\u003c\/li\u003e\n\u003cli\u003ekeeping people informed through project management tools and formal reporting;\u003c\/li\u003e\n\u003cli\u003edeveloping and sustaining a network of media contacts in the community who will publicize your events;\u003c\/li\u003e\n\u003cli\u003ecrafting a consistent brand identity across the organization through language, logo, and colors;\u003c\/li\u003e\n\u003cli\u003ecreating and maintaining a public calendar for content;\u003c\/li\u003e\n\u003cli\u003edesigning mobile-friendly email messages and web pages;\u003c\/li\u003e\n\u003cli\u003esegmenting email campaigns for maximum impact and engagement;\u003c\/li\u003e\n\u003cli\u003ecollecting user information while respecting privacy;\u003c\/li\u003e\n\u003cli\u003eemploying simple surveys for quick and useful feedback; and\u003c\/li\u003e\n\u003cli\u003ehandling complaints with grace.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith the help of Goodman’s step-by-step advice, you’ll be able to establish and maintain marketing communication strategies and workflows no matter your organization’s size.\u003c\/p\u003e","published_at":"2019-05-08T13:59:52-04:00","created_at":"2019-05-08T13:59:52-04:00","vendor":"ALA Editions","type":"Book","tags":["Publisher_ALA Editions","Subject_Marketing \u0026 Promotion"],"price":8050,"price_min":8050,"price_max":8050,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":20732006760518,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"9780838918128","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives, and Cultural Organizations","public_title":null,"options":["Default Title"],"price":8050,"weight":454,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"continue","barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9780838918128.jpg?v=1557338446"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9780838918128.jpg?v=1557338446","options":["Title"],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003cstrong\u003eAmanda L. Goodman\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e224 Pages\u003c\/p\u003e\n\u003cp\u003e6 x 9\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eYou know you need to get the word out. But where do you start? How do you keep track of everything? Don’t work harder—work\u003cspan\u003e \u003c\/span\u003e\u003cem\u003esmarter\u003c\/em\u003e. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow. Goodman’s invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips on such topics as\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eefficiently reviewing and tracking task requests from colleagues around your organization;\u003c\/li\u003e\n\u003cli\u003ekeeping people informed through project management tools and formal reporting;\u003c\/li\u003e\n\u003cli\u003edeveloping and sustaining a network of media contacts in the community who will publicize your events;\u003c\/li\u003e\n\u003cli\u003ecrafting a consistent brand identity across the organization through language, logo, and colors;\u003c\/li\u003e\n\u003cli\u003ecreating and maintaining a public calendar for content;\u003c\/li\u003e\n\u003cli\u003edesigning mobile-friendly email messages and web pages;\u003c\/li\u003e\n\u003cli\u003esegmenting email campaigns for maximum impact and engagement;\u003c\/li\u003e\n\u003cli\u003ecollecting user information while respecting privacy;\u003c\/li\u003e\n\u003cli\u003eemploying simple surveys for quick and useful feedback; and\u003c\/li\u003e\n\u003cli\u003ehandling complaints with grace.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith the help of Goodman’s step-by-step advice, you’ll be able to establish and maintain marketing communication strategies and workflows no matter your organization’s size.\u003c\/p\u003e"}

Marketing Plans in Action: A Step-by-Step Guide for Libraries, Archives, and Cultural Organizations

Product Description
Maximum quantity available reached.

 Amanda L. Goodman

224 Pages

6 x 9

You know you need to get the word out. But where do you start? How do you keep track of everything? Don’t work harder—work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow. Goodman’s invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips on such topics as

  • efficiently reviewing and tracking task requests from colleagues around your organization;
  • keeping people informed through project management tools and formal reporting;
  • developing and sustaining a network of media contacts in the community who will publicize your events;
  • crafting a consistent brand identity across the organization through language, logo, and colors;
  • creating and maintaining a public calendar for content;
  • designing mobile-friendly email messages and web pages;
  • segmenting email campaigns for maximum impact and engagement;
  • collecting user information while respecting privacy;
  • employing simple surveys for quick and useful feedback; and
  • handling complaints with grace.

With the help of Goodman’s step-by-step advice, you’ll be able to establish and maintain marketing communication strategies and workflows no matter your organization’s size.

Sku: 9780838918128
Vendor: ALA Editions

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