Library Marketing and Communications: Strategies to Increase Relevance and Results

Product Description
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Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will

  • gain insight into why libraries need to tell their stories more effectively than they are today;
  • be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences;
  • see why improvements to the structure of your marketing and communications team can lead to better results;
  • learn practical methods for incorporating audience research into your planning;
  • know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; receive guidance on preparing for potential crises;
  • understand how to be more community-focused by forming and sustaining partnerships;
  • and feel confident in engaging with stakeholders so that they become your library’s best ambassadors.


ISBN: 978-0-8389-4799-9
Published: 2020
Publisher: ALA Editions
Pages: 176
Sku: 9780838947999

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