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This jargon-free guide walks readers step-by-step through each stage of implementing, reviewing, and embedding data driven decisions in their organization, providing accessible visualizations, top tips, and downloadable tools to support readers on their data journey. Starting with the absolute basics of using data, Stubbing creates a framework for building skills and knowledge slowly until the reader is comfortable with even complex uses of data. She discusses the impact of the current financial climate on resources, theoretical foundations of data collection and analysis, and how this book can be used in practice. The next section takes readers through the data driven decisions model, providing the guidance for understanding and implementing the model. Finally, the book provides further perspectives and reading surrounding analysis and implementation of data driven decisions.