Web Analytics Strategies for Information Professionals: A LITA Guide (LITA Guide)

Tabatha Farney and Nina McHale

ISBN-13: 9781555708979 

232 pages • 6" x 9"
Year Published: 2013

Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use web analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements.