{"id":8141496582,"title":"Improving the Visibility and Use of Digital Repositories: A LITA Guide (LITA Guide)","handle":"improving-visibility-use-digital-repositories","description":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eKenning Arlitsch and Patrick S. OBrien \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781555709068 \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e136 pages • 6\" x 9\" \u003cbr\u003e\u003cstrong\u003eYear Published:\u003c\/strong\u003e 2013\u003c\/p\u003e\n\u003cp\u003eRecent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. A strong SEO strategy can dramatically increase visitation and maximize the digital library investment. But since library and archive SEO efforts are often an afterthought, they can be unproductive. SEO managed by a few technically knowledgeable people deep in the organization are usually ineffective and difficult to sustain, precisely because they are not driven by a strategic plan. Arlitsch and OBrien advocate that SEO only works when approached holistically and driven strategically. Drawing on their expertise in digital libraries and corporate marketing, they show how to mount a successful SEO strategy, including\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRecommended dashboards for increasing participation by sharing data\u003c\/li\u003e\n\u003cli\u003eAvoiding the four most common crawler errors that lead to low rankings\u003c\/li\u003e\n\u003cli\u003eHow to effectively utilize the Google Keyword Tool\u003c\/li\u003e\n\u003cli\u003eThe use of domain settings to generate unit-specific reports for special collections, institutional repositories and university presses  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eArlitsch and OBrien go beyond an explanation of the technical aspects of SEO to provide a unique top-level perspective which emphasizes cross-organizational functions and communication for sustained success.\u003c\/p\u003e","published_at":"2016-08-19T05:53:00-12:00","created_at":"2016-08-19T05:53:25-12:00","vendor":"ALA TechSource","type":"Book","tags":["Publisher_ALA TechSource","Subject_Information Systems \u0026 Technology"],"price":9095,"price_min":9095,"price_max":9095,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":26926614342,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"9781555709068","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Improving the Visibility and Use of Digital Repositories: A LITA Guide (LITA Guide)","public_title":null,"options":["Default Title"],"price":9095,"weight":200,"compare_at_price":null,"inventory_quantity":1,"inventory_management":"shopify","inventory_policy":"continue","barcode":"9781555709068"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9781555709068.jpg?v=1533234601"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9781555709068.jpg?v=1533234601","options":["Title"],"content":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eKenning Arlitsch and Patrick S. OBrien \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781555709068 \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e136 pages • 6\" x 9\" \u003cbr\u003e\u003cstrong\u003eYear Published:\u003c\/strong\u003e 2013\u003c\/p\u003e\n\u003cp\u003eRecent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. A strong SEO strategy can dramatically increase visitation and maximize the digital library investment. But since library and archive SEO efforts are often an afterthought, they can be unproductive. SEO managed by a few technically knowledgeable people deep in the organization are usually ineffective and difficult to sustain, precisely because they are not driven by a strategic plan. Arlitsch and OBrien advocate that SEO only works when approached holistically and driven strategically. Drawing on their expertise in digital libraries and corporate marketing, they show how to mount a successful SEO strategy, including\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRecommended dashboards for increasing participation by sharing data\u003c\/li\u003e\n\u003cli\u003eAvoiding the four most common crawler errors that lead to low rankings\u003c\/li\u003e\n\u003cli\u003eHow to effectively utilize the Google Keyword Tool\u003c\/li\u003e\n\u003cli\u003eThe use of domain settings to generate unit-specific reports for special collections, institutional repositories and university presses  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eArlitsch and OBrien go beyond an explanation of the technical aspects of SEO to provide a unique top-level perspective which emphasizes cross-organizational functions and communication for sustained success.\u003c\/p\u003e"}

Improving the Visibility and Use of Digital Repositories: A LITA Guide (LITA Guide)

Product Description
Maximum quantity available reached.

Kenning Arlitsch and Patrick S. OBrien

ISBN-13: 9781555709068 

136 pages • 6" x 9"
Year Published: 2013

Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. A strong SEO strategy can dramatically increase visitation and maximize the digital library investment. But since library and archive SEO efforts are often an afterthought, they can be unproductive. SEO managed by a few technically knowledgeable people deep in the organization are usually ineffective and difficult to sustain, precisely because they are not driven by a strategic plan. Arlitsch and OBrien advocate that SEO only works when approached holistically and driven strategically. Drawing on their expertise in digital libraries and corporate marketing, they show how to mount a successful SEO strategy, including

  • Recommended dashboards for increasing participation by sharing data
  • Avoiding the four most common crawler errors that lead to low rankings
  • How to effectively utilize the Google Keyword Tool
  • The use of domain settings to generate unit-specific reports for special collections, institutional repositories and university presses  

Arlitsch and OBrien go beyond an explanation of the technical aspects of SEO to provide a unique top-level perspective which emphasizes cross-organizational functions and communication for sustained success.

Sku: 9781555709068

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