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{"id":8141616326,"title":"Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach","handle":"story-smart","description":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eKendall Haven\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781610698115\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e174 pages • 7 x 10 \u003cbr\u003e 2014\u003c\/p\u003e\n\u003cp\u003eHarness the power of stories by learning the techniques behind impactful stories and effective communications.\u003c\/p\u003e\n\u003cp\u003eThis one-of-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience.\u003c\/p\u003e\n\u003cp\u003eStorytelling has been used for centuries as a means to sway public opinion, influence behavior, and inspire change. Yet according to recent research, 98 percent of stories shared are ineffective, and one-third of all narratives are actually counterproductive to delivering the meaning intended by the teller. Author Kendall Haven contends that you can craft messages that will resonate effectively with your audience by learning and utilizing the science of story.\u003c\/p\u003e\n\u003cp\u003eBased on breakthroughs in the fields of neural and cognitive sciences, this book demonstrates how stories can exert influence and persuade audiences. Through step-by-step guidance, you will learn how to construct communications for impact, meaning, and accuracy. This practical guide is organized into four sequential parts: the neuroscience of words; the set of tools provided to each user; the influence of narratives in changing beliefs, attitudes, values, and behaviors; and the techniques needed for building powerful, influential, and effective (PIE) stories. This book will help you master the tools and critical skills of effective story-based communication.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShows how to use the power of story to get your message across in any medium or venue\u003c\/li\u003e\n\u003cli\u003eExplores the convergence of the neural science of story with the art of communication to reveal the power of words\u003c\/li\u003e\n\u003cli\u003eProvides tips, techniques, and strategies for structuring your stories for the most impact\u003c\/li\u003e\n\u003cli\u003eReveals the common communication pitfalls to avoid.\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2016-08-19T05:59:00-12:00","created_at":"2016-08-19T06:00:01-12:00","vendor":"Libraries Unlimited","type":"Book","tags":["Publisher_Libraries Unlimited","Subject_Children's Programs \u0026 Services","Subject_Reading Promotion \u0026 Literacy"],"price":5600,"price_min":5600,"price_max":5600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":26926851974,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"9781610698115","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach","public_title":null,"options":["Default Title"],"price":5600,"weight":500,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"continue","barcode":"9781610698115"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9781610698115.jpg?v=1533235692"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9781610698115.jpg?v=1533235692","options":["Title"],"content":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eKendall Haven\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781610698115\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e174 pages • 7 x 10 \u003cbr\u003e 2014\u003c\/p\u003e\n\u003cp\u003eHarness the power of stories by learning the techniques behind impactful stories and effective communications.\u003c\/p\u003e\n\u003cp\u003eThis one-of-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience.\u003c\/p\u003e\n\u003cp\u003eStorytelling has been used for centuries as a means to sway public opinion, influence behavior, and inspire change. 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Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

Product Description
Maximum quantity available reached.

Kendall Haven

ISBN-13: 9781610698115

174 pages • 7 x 10
 2014

Harness the power of stories by learning the techniques behind impactful stories and effective communications.

This one-of-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience.

Storytelling has been used for centuries as a means to sway public opinion, influence behavior, and inspire change. Yet according to recent research, 98 percent of stories shared are ineffective, and one-third of all narratives are actually counterproductive to delivering the meaning intended by the teller. Author Kendall Haven contends that you can craft messages that will resonate effectively with your audience by learning and utilizing the science of story.

Based on breakthroughs in the fields of neural and cognitive sciences, this book demonstrates how stories can exert influence and persuade audiences. Through step-by-step guidance, you will learn how to construct communications for impact, meaning, and accuracy. This practical guide is organized into four sequential parts: the neuroscience of words; the set of tools provided to each user; the influence of narratives in changing beliefs, attitudes, values, and behaviors; and the techniques needed for building powerful, influential, and effective (PIE) stories. This book will help you master the tools and critical skills of effective story-based communication.

Features:

  • Shows how to use the power of story to get your message across in any medium or venue
  • Explores the convergence of the neural science of story with the art of communication to reveal the power of words
  • Provides tips, techniques, and strategies for structuring your stories for the most impact
  • Reveals the common communication pitfalls to avoid.
Sku: 9781610698115

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