{"id":8329668294,"title":"Successful Social Networking in Public Libraries","handle":"ssnpl","description":"Walt Crawford \u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780838911679 176 pages \u003cbr\u003e 7 x 10 \u003cbr\u003e 2013\u003cp\u003eMost commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees.  Now Crawford’s Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the US, Crawford\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAnalyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways\u003c\/li\u003e \u003cli\u003eOffers many examples that will help other libraries establish or refine their own social networking activities\u003c\/li\u003e \u003cli\u003eLays out several key questions that libraries should ask themselves, such as “Who do we want to reach?” and “What’s the best way to interact with communities?”\u003c\/li\u003e \u003cli\u003eGives libraries guidelines for setting social networking goals and conducting ongoing evaluation\u003c\/li\u003e \u003cli\u003eIncludes illuminating comments from numerous librarians on the front lines of communication\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBased on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.\u003c\/p\u003e","published_at":"2016-08-31T12:25:31-04:00","created_at":"2016-08-31T12:25:31-04:00","vendor":"ALA Editions","type":"Book","tags":["Publisher_ALA Editions","Subject_Management \u0026 Administration"],"price":8250,"price_min":8250,"price_max":8250,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":27879856390,"title":"Default","option1":"Default","option2":null,"option3":null,"sku":"9780838911679","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Successful Social Networking in Public Libraries","public_title":null,"options":["Default"],"price":8250,"weight":320,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"continue","barcode":"9780838911679"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9780838911679.jpg?v=1533236924"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9780838911679.jpg?v=1533236924","options":["Title"],"content":"Walt Crawford \u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780838911679 176 pages \u003cbr\u003e 7 x 10 \u003cbr\u003e 2013\u003cp\u003eMost commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees.  Now Crawford’s Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the US, Crawford\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAnalyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways\u003c\/li\u003e \u003cli\u003eOffers many examples that will help other libraries establish or refine their own social networking activities\u003c\/li\u003e \u003cli\u003eLays out several key questions that libraries should ask themselves, such as “Who do we want to reach?” and “What’s the best way to interact with communities?”\u003c\/li\u003e \u003cli\u003eGives libraries guidelines for setting social networking goals and conducting ongoing evaluation\u003c\/li\u003e \u003cli\u003eIncludes illuminating comments from numerous librarians on the front lines of communication\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBased on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.\u003c\/p\u003e"}

Successful Social Networking in Public Libraries

Product Description
Maximum quantity available reached.
Walt Crawford ISBN-13: 9780838911679 176 pages 
 7 x 10 
 2013

Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees.  Now Crawford’s Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the US, Crawford

  • Analyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways
  • Offers many examples that will help other libraries establish or refine their own social networking activities
  • Lays out several key questions that libraries should ask themselves, such as “Who do we want to reach?” and “What’s the best way to interact with communities?”
  • Gives libraries guidelines for setting social networking goals and conducting ongoing evaluation
  • Includes illuminating comments from numerous librarians on the front lines of communication

Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.

Sku: 9780838911679
Vendor: ALA Editions

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