{"id":8141487814,"title":"Public Relations and Marketing for Archives: A How-To-Do-It Manual for Librarians","handle":"public-relations-marketing-archives","description":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eRussell D. James and Peter J. Wosh (Editors)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781555707330\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e250 pages • 8.5\" x 11\" \u003cbr\u003e\u003cstrong\u003eYear Published:\u003c\/strong\u003e 2011\u003c\/p\u003e\n\u003cp\u003eIn the debut Society of American Archivists (SAA) and Neal-Schuman co-publication, editors Russell D. James and Peter J. Wosh and a team of expert contributors create the first how-to manual to help archivists successfully promote their collections and programs to a rapidly expanding pool of potential users, donors, and collaborators.\u003c\/p\u003e\n\u003cp\u003eHere, youll find a helpful introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. There is step-by-step guidance for using archival collections themselves as PR tools, like writing press releases, publicizing photographs and writing newsletters, as well as guidance for collaborating and connecting with educational and community groups, college students, historical organizations, donors, and media outlets. \u003ci\u003ePublic Relations for Marketing and Archives\u003c\/i\u003e also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites, and podcasts to further outreach efforts. 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James and Peter J. Wosh (Editors)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781555707330\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e250 pages • 8.5\" x 11\" \u003cbr\u003e\u003cstrong\u003eYear Published:\u003c\/strong\u003e 2011\u003c\/p\u003e\n\u003cp\u003eIn the debut Society of American Archivists (SAA) and Neal-Schuman co-publication, editors Russell D. James and Peter J. Wosh and a team of expert contributors create the first how-to manual to help archivists successfully promote their collections and programs to a rapidly expanding pool of potential users, donors, and collaborators.\u003c\/p\u003e\n\u003cp\u003eHere, youll find a helpful introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. 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This stellar manual features customizable templates, sample documents and programs, and screenshots to help you put your marketing plan into practice as quickly as possible.\u003c\/p\u003e\n\u003cp\u003eWhether you work in an academic institution, a corporate archive, a public library, or a historical organization, \u003ci\u003ePublic Relations for Marketing and Archives\u003c\/i\u003e will give you the tools essential for creating a first-rate marketing campaign for your archival collections.\u003c\/p\u003e"}

Public Relations and Marketing for Archives: A How-To-Do-It Manual for Librarians

Product Description
Maximum quantity available reached.

Russell D. James and Peter J. Wosh (Editors)

ISBN-13: 9781555707330

250 pages • 8.5" x 11"
Year Published: 2011

In the debut Society of American Archivists (SAA) and Neal-Schuman co-publication, editors Russell D. James and Peter J. Wosh and a team of expert contributors create the first how-to manual to help archivists successfully promote their collections and programs to a rapidly expanding pool of potential users, donors, and collaborators.

Here, youll find a helpful introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. There is step-by-step guidance for using archival collections themselves as PR tools, like writing press releases, publicizing photographs and writing newsletters, as well as guidance for collaborating and connecting with educational and community groups, college students, historical organizations, donors, and media outlets. Public Relations for Marketing and Archives also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites, and podcasts to further outreach efforts. This stellar manual features customizable templates, sample documents and programs, and screenshots to help you put your marketing plan into practice as quickly as possible.

Whether you work in an academic institution, a corporate archive, a public library, or a historical organization, Public Relations for Marketing and Archives will give you the tools essential for creating a first-rate marketing campaign for your archival collections.

Sku: 9781555707330

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