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In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An “accidental business reference librarian by trade,” Ross explains how to provide quality reference help on issues from marketing to finance—for business people, students, and even business faculty. Honing in on fundamentals, this practical guide
A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Referencetakes the guesswork out of doing business.