{"id":8141495814,"title":"Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians (How-To-Do-It Manual for Librarians)","handle":"marketing-your-library-electronic-resources","description":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eMarie R. Kennedy and Cheryl LaGuardia \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781555708894\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e200 pages • 8.5\" x 11\" \u003cbr\u003e\u003cstrong\u003eYear Published:\u003c\/strong\u003e 2013\u003c\/p\u003e\n\u003cp\u003ePublic and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including:\u003c\/p\u003e\n\u003cli\u003eFour complete programs from both public and academic libraries\u003c\/li\u003e\n\u003cli\u003eEasy-to-read style and step-by-step organization guide\u003c\/li\u003e\n\u003cli\u003eExamples of well executed plans and outcomes\n\u003cp\u003eFront line librarians with limited marketing expertise can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.\u003c\/p\u003e\n\u003c\/li\u003e","published_at":"2016-08-19T13:53:00-04:00","created_at":"2016-08-19T13:53:22-04:00","vendor":"ALA Neal-Schuman","type":"Book","tags":["Publisher_ALA Neal-Schuman","Subject_Digital Libraries \u0026 Content","Subject_Management \u0026 Administration"],"price":8650,"price_min":8650,"price_max":8650,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":26926611910,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"9781555708894","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians (How-To-Do-It Manual for Librarians)","public_title":null,"options":["Default Title"],"price":8650,"weight":500,"compare_at_price":null,"inventory_quantity":1,"inventory_management":"shopify","inventory_policy":"continue","barcode":"9781555708894"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9781555708894.jpg?v=1533234595"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9781555708894.jpg?v=1533234595","options":["Title"],"content":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eMarie R. Kennedy and Cheryl LaGuardia \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781555708894\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e200 pages • 8.5\" x 11\" \u003cbr\u003e\u003cstrong\u003eYear Published:\u003c\/strong\u003e 2013\u003c\/p\u003e\n\u003cp\u003ePublic and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including:\u003c\/p\u003e\n\u003cli\u003eFour complete programs from both public and academic libraries\u003c\/li\u003e\n\u003cli\u003eEasy-to-read style and step-by-step organization guide\u003c\/li\u003e\n\u003cli\u003eExamples of well executed plans and outcomes\n\u003cp\u003eFront line librarians with limited marketing expertise can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.\u003c\/p\u003e\n\u003c\/li\u003e"}

Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians (How-To-Do-It Manual for Librarians)

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Maximum quantity available reached.

Marie R. Kennedy and Cheryl LaGuardia

ISBN-13: 9781555708894

200 pages • 8.5" x 11"
Year Published: 2013

Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including:

  • Four complete programs from both public and academic libraries
  • Easy-to-read style and step-by-step organization guide
  • Examples of well executed plans and outcomes

    Front line librarians with limited marketing expertise can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.

  • Sku: 9781555708894

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