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{"id":4101139464262,"title":"How to Write a Media Release","handle":"how-to-write-a-media-release","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: bold; color: #1c1c1c; font-family: Helvetica, 'Helvetica Neue', Arial, 'Lucida Grande', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eDo you need to make an announcement to the public, but you're not sure how to do it? Are your releases being ignored by media contacts? Journalists, editors, and producers are busy people, constantly bombarded with information, tips and new stories every day. What will make you stand out in the noise is an interesting, well-written news release. \u003c\/span\u003e\u003c\/p\u003e\n\u003cspan\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eIn this webinar, you’ll learn how to effectively write news\/media\/press releases with OLA’s marketing and communications specialist, Lauren Hummel. You’ll learn what exactly a release is, where, when and why you should send one, as well as learn its basic building blocks. \u003cbr\u003e\u003cbr\u003eThis is an excellent primer for libraries who do not have a dedicated communications staff person, for those looking to dip their toes into media relations, or for those who want to know how to make an announcement to the media with the most impact. \u003cbr\u003e\u003cbr\u003eYou’ll also receive a handout and a template to write your own releases. \u003cbr\u003e\u003cbr\u003eYou will learn:\u003cbr\u003e\u003cbr\u003e1) How to define a news\/press\/media release \u003cbr\u003e2) The key components of a media release \u003cbr\u003e3) Learn who to send your release and how to follow up on your release\u003cbr\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: bold; color: #1c1c1c; font-family: Helvetica, 'Helvetica Neue', Arial, 'Lucida Grande', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\"\u003eThis session originally aired on September 17, 2019.  Purchase it today to receive access to the recording for 1 year from that date.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAbout the presenter:\u003cbr\u003eLauren Hummel is the marketing and communications specialist at the Ontario Library Association and an emerging writer, with an undergraduate degree in journalism from the University of Toronto, a post-graduate certificate in creative writing from Humber College, as well as a Masters of Arts in creative and critical writing from the University of Gloucestershire. She loves to run 5ks, kickboxes when she is not running, and is always planning a trip to Europe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","published_at":"2019-09-19T09:37:53-04:00","created_at":"2019-09-19T09:37:53-04:00","vendor":"Education Institute","type":"Webinar","tags":["Product_Webinar","Publisher_Education Institute","Semester_Fall 2019","Type_Marketing"],"price":4500,"price_min":4500,"price_max":5500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":30139121434694,"title":"Member","option1":"Member","option2":null,"option3":null,"sku":"EIW190917M","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"How to Write a Media Release - Member","public_title":"Member","options":["Member"],"price":4500,"weight":0,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":""},{"id":30139121467462,"title":"Non Member","option1":"Non Member","option2":null,"option3":null,"sku":"EIW190917N","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"How to Write a Media Release - Non Member","public_title":"Non Member","options":["Non Member"],"price":5500,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing_e17eb1ff-993a-4c5d-8668-e2722243d997.png?v=1568900275"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing_e17eb1ff-993a-4c5d-8668-e2722243d997.png?v=1568900275","options":["Rate"],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: bold; color: #1c1c1c; font-family: Helvetica, 'Helvetica Neue', Arial, 'Lucida Grande', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eDo you need to make an announcement to the public, but you're not sure how to do it? Are your releases being ignored by media contacts? Journalists, editors, and producers are busy people, constantly bombarded with information, tips and new stories every day. What will make you stand out in the noise is an interesting, well-written news release. \u003c\/span\u003e\u003c\/p\u003e\n\u003cspan\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eIn this webinar, you’ll learn how to effectively write news\/media\/press releases with OLA’s marketing and communications specialist, Lauren Hummel. You’ll learn what exactly a release is, where, when and why you should send one, as well as learn its basic building blocks. \u003cbr\u003e\u003cbr\u003eThis is an excellent primer for libraries who do not have a dedicated communications staff person, for those looking to dip their toes into media relations, or for those who want to know how to make an announcement to the media with the most impact. \u003cbr\u003e\u003cbr\u003eYou’ll also receive a handout and a template to write your own releases. \u003cbr\u003e\u003cbr\u003eYou will learn:\u003cbr\u003e\u003cbr\u003e1) How to define a news\/press\/media release \u003cbr\u003e2) The key components of a media release \u003cbr\u003e3) Learn who to send your release and how to follow up on your release\u003cbr\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: bold; color: #1c1c1c; font-family: Helvetica, 'Helvetica Neue', Arial, 'Lucida Grande', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\"\u003eThis session originally aired on September 17, 2019.  Purchase it today to receive access to the recording for 1 year from that date.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAbout the presenter:\u003cbr\u003eLauren Hummel is the marketing and communications specialist at the Ontario Library Association and an emerging writer, with an undergraduate degree in journalism from the University of Toronto, a post-graduate certificate in creative writing from Humber College, as well as a Masters of Arts in creative and critical writing from the University of Gloucestershire. She loves to run 5ks, kickboxes when she is not running, and is always planning a trip to Europe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}

How to Write a Media Release

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Do you need to make an announcement to the public, but you're not sure how to do it? Are your releases being ignored by media contacts? Journalists, editors, and producers are busy people, constantly bombarded with information, tips and new stories every day. What will make you stand out in the noise is an interesting, well-written news release.


In this webinar, you’ll learn how to effectively write news/media/press releases with OLA’s marketing and communications specialist, Lauren Hummel. You’ll learn what exactly a release is, where, when and why you should send one, as well as learn its basic building blocks.

This is an excellent primer for libraries who do not have a dedicated communications staff person, for those looking to dip their toes into media relations, or for those who want to know how to make an announcement to the media with the most impact.

You’ll also receive a handout and a template to write your own releases.

You will learn:

1) How to define a news/press/media release
2) The key components of a media release
3) Learn who to send your release and how to follow up on your release

This session originally aired on September 17, 2019.  Purchase it today to receive access to the recording for 1 year from that date.

About the presenter:
Lauren Hummel is the marketing and communications specialist at the Ontario Library Association and an emerging writer, with an undergraduate degree in journalism from the University of Toronto, a post-graduate certificate in creative writing from Humber College, as well as a Masters of Arts in creative and critical writing from the University of Gloucestershire. She loves to run 5ks, kickboxes when she is not running, and is always planning a trip to Europe.

    Sku: EIW190917M

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