Marketing Libraries Think Tank Presents: Creating, Funding, and Marketing Community Partnerships

Product Description

Creating, Funding, and Marketing Community Partnerships

Originally aired Tuesday, September 22, 2020.

Supporting communities is what libraries do, but when libraries partner with others doing the same work, we can amplify our effort. In this Marketing Libraries Think Tank webinar, a panel of speakers will share the stories and lessons learned from libraries working with community partners.

Mississauga Library worked with Region of Peel to support at-risk and homeless people in their community. Toronto Public Library worked with the local food bank to leverage library locations during the pandemic. Finally, the Ontario Arts Council will talk about projects that artists have been supported to run in libraries.

In this session, our speakers will share practical lessons from these initiatives, and critically, the role of communication and marketing to make community partnerships work.


  • Alana Forslund, Outreach and Development at Ontario Arts Council joined by artists: Kathryn and Jean Marshall and Kathryn Walter
  • Gail MacFayden and Leesa Tossios, Area Managers, Toronto Public Library
  • Veroy Clarke, the Project Coordinator for the Mississauga Library Open Window Hub

Thank you to our sponsors Library Bound Inc., Library Services CentreWhitehots and Opening the Book North America for their support of these sessions: Creating, Funding, and Marketing Community Partnerships (September 22, 2020) and Crisis & Change Communications: What We Did and What We Know Now (September 29, 2020). 

The Marketing Libraries Think Tank was created for library marketing professionals by library marketing professionals. In place of our annual conference, we are offering two webinars, designed to support our efforts to market library services. As we build back up, let's learn from each other!

How to Connect:

Once you've registered, you'll receive an email with a PDF attachment that includes a connection link. All registrants will have access to a recording for 1 year from the date the session aired. Our webinars are conducted using the free Adobe Connect Platform. To ensure your computer is set up with the appropriate tools to participate in an Adobe Connect Meeting, try this Test Meeting. Sometimes add-ons need to be installed or your browser updated. If you need support, you can check out our Registration FAQ or the Adobe Connect Help Center, or email us at

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