The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, 2/e
Susan C. Awe
285 pages • 6⅛ x 9¼
Year Published: 2012
This book provides 21st-century entrepreneurs with the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently.
Virtually all new jobs in the American economy are derived from the creation of new companies. According to the U.S. Chamber of Commerce Statistics and Research Center, small businesses represent over 99 percent of all employer firms and employ 51 percent of all private workers. That means that small business owners and founders—entrepreneurs, in other words—are key to our nation's economic recovery.
The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business —and in order to stay profitable over the long run.
The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
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