{"id":8141620870,"title":"Crash Course in Marketing for Libraries, 2\/e \u003cem\u003e(Crash Course)\u003c\/em\u003e","handle":"crash-course-marketing-libraries","description":"\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eSusan W. Alman and Sara Gillespie Swanson \u003c\/strong\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781610698702 \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e203 pages • 8½ x 11 \u003cbr\u003e 2014\u003c\/p\u003e\n\u003cp\u003eCreate a comprehensive market plan—including use of social media—to promote your library to your patrons with this expanded and updated text.\u003c\/p\u003e\n\u003cp\u003eExplains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.\u003c\/p\u003e\n\u003cp\u003eMarketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. \u003ci\u003eCrash Course in Marketing for Libraries: Second Edition\u003c\/i\u003e will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.\u003c\/p\u003e\n\u003cp\u003eEach chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides an essential resource that instructs and guides librarians from all types of organizations throughout each stage of the marketing and public relations process\u003c\/li\u003e\n\u003cli\u003eEnables librarians with little or no experience in marketing to plan, implement, and evaluate a marketing campaign\u003c\/li\u003e\n\u003cli\u003eAddresses all the key tools to promote library resources and services: social media, traditional media, publications, and collateral materials\u003c\/li\u003e\n\u003cli\u003eDescribes ways to gather information about the community and identifies factors that affect library use\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2016-08-19T06:00:00-12:00","created_at":"2016-08-19T06:00:28-12:00","vendor":"Libraries Unlimited","type":"Book","tags":["Publisher_Libraries Unlimited","Subject_Management \u0026 Administration"],"price":6295,"price_min":6295,"price_max":6295,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":26926867846,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"9781610698702","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Crash Course in Marketing for Libraries, 2\/e \u003cem\u003e(Crash Course)\u003c\/em\u003e","public_title":null,"options":["Default Title"],"price":6295,"weight":600,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"continue","barcode":"9781610698702"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9781610698702.jpg?v=1533235710"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9781610698702.jpg?v=1533235710","options":["Title"],"content":"\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eSusan W. Alman and Sara Gillespie Swanson \u003c\/strong\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781610698702 \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e203 pages • 8½ x 11 \u003cbr\u003e 2014\u003c\/p\u003e\n\u003cp\u003eCreate a comprehensive market plan—including use of social media—to promote your library to your patrons with this expanded and updated text.\u003c\/p\u003e\n\u003cp\u003eExplains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.\u003c\/p\u003e\n\u003cp\u003eMarketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. \u003ci\u003eCrash Course in Marketing for Libraries: Second Edition\u003c\/i\u003e will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.\u003c\/p\u003e\n\u003cp\u003eEach chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides an essential resource that instructs and guides librarians from all types of organizations throughout each stage of the marketing and public relations process\u003c\/li\u003e\n\u003cli\u003eEnables librarians with little or no experience in marketing to plan, implement, and evaluate a marketing campaign\u003c\/li\u003e\n\u003cli\u003eAddresses all the key tools to promote library resources and services: social media, traditional media, publications, and collateral materials\u003c\/li\u003e\n\u003cli\u003eDescribes ways to gather information about the community and identifies factors that affect library use\u003c\/li\u003e\n\u003c\/ul\u003e"}

Crash Course in Marketing for Libraries, 2/e <em>(Crash Course)</em>

Product Description
Maximum quantity available reached.
Susan W. Alman and Sara Gillespie Swanson

ISBN-13: 9781610698702

203 pages • 8½ x 11
 2014

Create a comprehensive market plan—including use of social media—to promote your library to your patrons with this expanded and updated text.

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.

Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.

Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

Features

  • Provides an essential resource that instructs and guides librarians from all types of organizations throughout each stage of the marketing and public relations process
  • Enables librarians with little or no experience in marketing to plan, implement, and evaluate a marketing campaign
  • Addresses all the key tools to promote library resources and services: social media, traditional media, publications, and collateral materials
  • Describes ways to gather information about the community and identifies factors that affect library use
Sku: 9781610698702

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