Free shipping on all Canadian orders over $125!
{"id":8329618054,"title":"Building a Buzz: Libraries \u0026 Word-of-Mouth Marketing","handle":"bb-lwmm","description":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003ePeggy Barber and Linda Wallace \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780838910115 \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e112 pages \u003cbr\u003e 8½ x 11 \u003cbr\u003e 2009\u003c\/p\u003e\n\u003cp\u003eWant to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA strategy that works for you\u003c\/li\u003e\n\u003cli\u003eWOMM must-haves\u003c\/li\u003e\n\u003cli\u003eTips to effectively deliver your message\u003c\/li\u003e\n\u003cli\u003eBest practices and insightful reviews\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRenowned for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.\u003c\/p\u003e","published_at":"2016-08-31T12:22:00-04:00","created_at":"2016-08-31T12:22:37-04:00","vendor":"ALA Editions","type":"Book","tags":["Publisher_ALA Editions","Subject_Management \u0026 Administration"],"price":6450,"price_min":6450,"price_max":6450,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":27874158278,"title":"Default","option1":"Default","option2":null,"option3":null,"sku":"9780838910115","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Building a Buzz: Libraries \u0026 Word-of-Mouth Marketing","public_title":null,"options":["Default"],"price":6450,"weight":270,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"continue","barcode":"9780838910115"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9780838910115.jpg?v=1533236708"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9780838910115.jpg?v=1533236708","options":["Title"],"content":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003ePeggy Barber and Linda Wallace \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780838910115 \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e112 pages \u003cbr\u003e 8½ x 11 \u003cbr\u003e 2009\u003c\/p\u003e\n\u003cp\u003eWant to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA strategy that works for you\u003c\/li\u003e\n\u003cli\u003eWOMM must-haves\u003c\/li\u003e\n\u003cli\u003eTips to effectively deliver your message\u003c\/li\u003e\n\u003cli\u003eBest practices and insightful reviews\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRenowned for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.\u003c\/p\u003e"}

Building a Buzz: Libraries & Word-of-Mouth Marketing

Product Description
Maximum quantity available reached.

Peggy Barber and Linda Wallace

ISBN-13: 9780838910115

112 pages 
 8½ x 11 
 2009

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with 

  • A strategy that works for you
  • WOMM must-haves
  • Tips to effectively deliver your message
  • Best practices and insightful reviews

Renowned for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.

Sku: 9780838910115
Vendor: ALA Editions

Related Products