Marketing Libraries Think Tank Presents: Crisis & Change Communications: What We Did and What We Know Now, for Next Time

Product Description

Originally airedTuesday, September 29, 2020.

What is your initial response when COVID-19 shifts your library services? How do you maintain clear lines of communication when information changes daily? Join a presentation and panel discussion on Crisis Communications and Change Management in a Pandemic. This Marketing Libraries Think Tank presentation reviews five Change Management tips to help your library survive in a pandemic and provides lived examples of Crisis Communications responses, as well as ideas for improvement. This is a cross-sector conversation featuring case studies from public and academic libraries and lessons learned.

Thank you to our sponsors Library Bound Inc., Library Services CentreWhitehots and Opening the Book North America for their support of these sessions: Creating, Funding, and Marketing Community Partnerships (September 22, 2020) and Crisis & Change Communications: What We Did and What We Know Now (September 29, 2020).  

The Marketing Libraries Think Tank was created for library marketing professionals by library marketing professionals. In place of our annual conference, we are offering two webinars, designed to support our efforts to market library services. As we build back up, let’s learn from each other!

About the Speakers:

Melanie Boatswain-Watson, 
Communications Officer, Toronto Public Library 

Melanie has been Library People all of her life and considers herself incredibly fortunate to support and share everything TPL does for the city’s residents. Her communications work includes rolling out the library’s new brand, contributing to its social media presence and supporting children’s services initiatives. Before joining the communication team, Melanie delivered frontline service in several TPL branches, and especially enjoyed leading family storytimes. 

Liz Gildner, MA
Change Manager, Toronto Public Library

Liz Gildner, MA is an accomplished change management and organization development practitioner who utilizes a highly collaborative and participative approach to support, measure, and sustain successful implementations of key change initiatives. Liz has been an HR and Organization Development (OD) and Change Management Consultant in both unionized and non-unionized environments. Liz is Toronto Public Library’s first change manager and she is the author of TPL’s Change Management Strategy. 

Shelley McKay
Communications Manager, Hamilton Public Library 

Shelley McKay is a marketing and fundraising executive with 25 years of communications leadership with organizations across the US and Canada. Shelley joined Hamilton Public Library (HPL) in 2018 to lead communications and community engagement initiatives for the system. Prior to joining HPL, she built and managed brands for agencies, non-profit organizations and corporations. Shelley serves on community and professional association Boards and is a frequent speaker at industry conferences.

Raquel Russell
Communications Assistant, U of T Scarborough Library 

Raquel joined the University of Toronto Scarborough Library team in 2018 and is always excited for ways to amplify the library’s message of access and knowledge enhancement. As the library’s Communications Assistant, Raquel is responsible for marketing and promotions, social media and external communications. She works closely with departmental partners at UTSC to promote library services, resources and spaces.


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