Marketing Webinars

{"id":4451361554502,"title":"Crisis Communications: Communicating with Consistency and Transparency","handle":"crisis-communications-communicating-with-consistency-and-transparency-1","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eAbout this Session\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003eUnprecedented times call for clear, consistent, honest communication with all parties – staff, customers, City partners, Council members, Library Boards and the media. \u003c\/p\u003e\n\u003cp\u003eThis webinar will review decision-making, managing risk, rallying staff, messaging service changes, closures, moving to and promotion of online programming and services, and coordination of re-opening processes and messaging.\u003c\/p\u003e\n\u003cp\u003eJoin Hamilton Public Library’s Paul Takala, CEO, and Shelley McKay, Manager, Communications to learn more about how, what and when to communicate during challenging times. \u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eIn this session, participants will learn: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003eHow to ensure consistent coordinated and appropriate communication;\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eHow to communicate with staff (in-office or remote) and circulation policies when returning to work; \u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eAnd more!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eAbout the Presenters:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003ePaul Takala\u003cstrong\u003e \u003c\/strong\u003e\u003cspan\u003eis Chief Librarian\/CEO, Hamilton Public Library. During his 25 years in libraries, Paul has focused on using technology innovation and collaborative leadership to increase the impact of public libraries in ways that are both sustainable and ethical. He held several technology leadership positions at the Hamilton Public Library before becoming Chief Librarian\/CEO in 2012. Paul graduated from the University of Toronto with a Master of Library Science (1994). Paul is currently Chair of Canada’s National Heritage Digital Strategy (NHDS) Steering Committee and Past Chair of Canadian Urban Library Council (CULC) and the Canadian Federation of Library Associations (CFLA).\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eShelley McKay\u003cstrong\u003e \u003c\/strong\u003e\u003cspan\u003eis a marketing and fundraising executive with 25 years of communications leadership with organizations across the US and Canada. Shelley joined Hamilton Public Library (HPL) in 2018 to manage the Library’s communications and outreach initiatives for the system. Prior to joining HPL, she built and managed brands for agencies, non-profit organizations and corporations. Shelley serves on community and professional association Boards and is a frequent speaker at industry conferences.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: bold; color: #1c1c1c; font-family: Helvetica, 'Helvetica Neue', Arial, 'Lucida Grande', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","published_at":"2020-04-09T08:14:57-04:00","created_at":"2020-04-09T08:14:57-04:00","vendor":"Education Institute","type":"Webinar","tags":["Product_Webinar","Publisher_Education Institute","Type_Marketing","Webinar"],"price":0,"price_min":0,"price_max":2000,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31515025539142,"title":"Member","option1":"Member","option2":null,"option3":null,"sku":"EI020420M","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Crisis Communications: Communicating with Consistency and Transparency - Member","public_title":"Member","options":["Member"],"price":0,"weight":0,"compare_at_price":null,"inventory_quantity":-53,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":31515025604678,"title":"Non Member","option1":"Non Member","option2":null,"option3":null,"sku":"EI020420N","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Crisis Communications: Communicating with Consistency and Transparency - Non Member","public_title":"Non Member","options":["Non Member"],"price":2000,"weight":0,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/CrisisCommunicationsImage_1a6ecd7d-8162-4311-b5d4-35166693d7b4.png?v=1586434515"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/CrisisCommunicationsImage_1a6ecd7d-8162-4311-b5d4-35166693d7b4.png?v=1586434515","options":["Rate"],"media":[{"alt":null,"id":5966838825030,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/CrisisCommunicationsImage_1a6ecd7d-8162-4311-b5d4-35166693d7b4.png?v=1586434515"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/CrisisCommunicationsImage_1a6ecd7d-8162-4311-b5d4-35166693d7b4.png?v=1586434515","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eAbout this Session\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003eUnprecedented times call for clear, consistent, honest communication with all parties – staff, customers, City partners, Council members, Library Boards and the media. \u003c\/p\u003e\n\u003cp\u003eThis webinar will review decision-making, managing risk, rallying staff, messaging service changes, closures, moving to and promotion of online programming and services, and coordination of re-opening processes and messaging.\u003c\/p\u003e\n\u003cp\u003eJoin Hamilton Public Library’s Paul Takala, CEO, and Shelley McKay, Manager, Communications to learn more about how, what and when to communicate during challenging times. \u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eIn this session, participants will learn: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003eHow to ensure consistent coordinated and appropriate communication;\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eHow to communicate with staff (in-office or remote) and circulation policies when returning to work; \u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eAnd more!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eAbout the Presenters:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003ePaul Takala\u003cstrong\u003e \u003c\/strong\u003e\u003cspan\u003eis Chief Librarian\/CEO, Hamilton Public Library. During his 25 years in libraries, Paul has focused on using technology innovation and collaborative leadership to increase the impact of public libraries in ways that are both sustainable and ethical. He held several technology leadership positions at the Hamilton Public Library before becoming Chief Librarian\/CEO in 2012. Paul graduated from the University of Toronto with a Master of Library Science (1994). Paul is currently Chair of Canada’s National Heritage Digital Strategy (NHDS) Steering Committee and Past Chair of Canadian Urban Library Council (CULC) and the Canadian Federation of Library Associations (CFLA).\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eShelley McKay\u003cstrong\u003e \u003c\/strong\u003e\u003cspan\u003eis a marketing and fundraising executive with 25 years of communications leadership with organizations across the US and Canada. Shelley joined Hamilton Public Library (HPL) in 2018 to manage the Library’s communications and outreach initiatives for the system. Prior to joining HPL, she built and managed brands for agencies, non-profit organizations and corporations. Shelley serves on community and professional association Boards and is a frequent speaker at industry conferences.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: bold; color: #1c1c1c; font-family: Helvetica, 'Helvetica Neue', Arial, 'Lucida Grande', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}

{"id":3878247563334,"title":"Find Your Voice: OLA Advocacy Toolkit at Your Public Library","handle":"find-your-voice-ola-advocacy-toolkit-at-your-public-library","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAlexandra Yarrow, Dana Vanzanten \u0026amp; Ardis Proulx-Chedore\u003c\/p\u003e\n\u003cp\u003eJune 6, 2019 @ 10:00 AM — 11:00 AM ET\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAbout this Session:\u003cbr\u003eHave you ever wondered how to build better relationships with stakeholders in your community? Do you want to build support for a new initiative?  Or raise awareness of the value your library brings to your community in the 21st century? Attend this session to learn about OLA’s Advocacy Toolkit (Download it here:\u003ca href=\"http:\/\/bit.ly\/OLAAdvocacyToolkit\"\u003ehttp:\/\/bit.ly\/OLAAdvocacyToolkit\u003c\/a\u003e) and how you can use the resources and templates to effectively advocate for your public library. Presenters will provide some concrete examples from their advocacy experiences in diverse public library settings. Attendees will be invited to reflect on their current advocacy activities and brainstorm and share ideas for future initiatives.\u003c\/p\u003e\n\u003cp\u003eThis webinar will tackle topics including:\u003cbr\u003e-Communications\u003cbr\u003e-Advocacy\u003cbr\u003e-Community engagement\u003cbr\u003e\u003cbr\u003eAbout the Presenters:\u003cbr\u003eAlexandra Yarrow is a manager at the Ottawa Public Library. She has been involved in professional library associations at the local, provincial and federal level, and has been involved in advocacy work on these levels for her library, for associations, and library partners. Alexandra is also the founder and president of the Ottawa children’s non-profit Twice Upon a Time.\u003cbr\u003e \u003cbr\u003eDana Vanzanten is a manager at St. Thomas Public Library.  Community development is a major part of her role, and she is passionate about communicating the value of the library to a variety of stakeholders, including community members and officials at the municipal and provincial level. She is currently co-chair of the OLA Advocacy Committee.\u003cbr\u003e\u003cbr\u003eArdis Proulx-Chedore has been employed for almost 10 years at the Cochrane Public Library in Cochrane Ontario. As a Library and Information Technician she is currently in the role of Program Coordinator for her library which sees her work with the public in the developing, facilitation, maintenance and promotion of programming for all ages. Basically, she is a walking and talking advocacy tool for her library, and sometimes they pay her in brownies.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWatch the recording of this free webinar here:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"http:\/\/bit.ly\/OLAAdvocacyToolkit4PL\"\u003ehttp:\/\/bit.ly\/OLAAdvocacyToolkit4PL\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","published_at":"2019-06-24T14:16:20-04:00","created_at":"2019-06-24T14:16:20-04:00","vendor":"Education Institute","type":"Webinar","tags":["Product_Webinar","Publisher_Education Institute","Semester_Summer 2019","Type_Marketing"],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":29211753119814,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"EI060619","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Find Your Voice: OLA Advocacy Toolkit at Your Public Library","public_title":null,"options":["Default Title"],"price":0,"weight":0,"compare_at_price":null,"inventory_quantity":-7,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing_ed947a77-4605-4d4c-8d6e-291bdaf998c6.png?v=1561400273"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing_ed947a77-4605-4d4c-8d6e-291bdaf998c6.png?v=1561400273","options":["Title"],"media":[{"alt":null,"id":1838988492870,"position":1,"preview_image":{"aspect_ratio":1.014,"height":140,"width":142,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing_ed947a77-4605-4d4c-8d6e-291bdaf998c6.png?v=1569308403"},"aspect_ratio":1.014,"height":140,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing_ed947a77-4605-4d4c-8d6e-291bdaf998c6.png?v=1569308403","width":142}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAlexandra Yarrow, Dana Vanzanten \u0026amp; Ardis Proulx-Chedore\u003c\/p\u003e\n\u003cp\u003eJune 6, 2019 @ 10:00 AM — 11:00 AM ET\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAbout this Session:\u003cbr\u003eHave you ever wondered how to build better relationships with stakeholders in your community? Do you want to build support for a new initiative?  Or raise awareness of the value your library brings to your community in the 21st century? Attend this session to learn about OLA’s Advocacy Toolkit (Download it here:\u003ca href=\"http:\/\/bit.ly\/OLAAdvocacyToolkit\"\u003ehttp:\/\/bit.ly\/OLAAdvocacyToolkit\u003c\/a\u003e) and how you can use the resources and templates to effectively advocate for your public library. Presenters will provide some concrete examples from their advocacy experiences in diverse public library settings. Attendees will be invited to reflect on their current advocacy activities and brainstorm and share ideas for future initiatives.\u003c\/p\u003e\n\u003cp\u003eThis webinar will tackle topics including:\u003cbr\u003e-Communications\u003cbr\u003e-Advocacy\u003cbr\u003e-Community engagement\u003cbr\u003e\u003cbr\u003eAbout the Presenters:\u003cbr\u003eAlexandra Yarrow is a manager at the Ottawa Public Library. She has been involved in professional library associations at the local, provincial and federal level, and has been involved in advocacy work on these levels for her library, for associations, and library partners. Alexandra is also the founder and president of the Ottawa children’s non-profit Twice Upon a Time.\u003cbr\u003e \u003cbr\u003eDana Vanzanten is a manager at St. Thomas Public Library.  Community development is a major part of her role, and she is passionate about communicating the value of the library to a variety of stakeholders, including community members and officials at the municipal and provincial level. She is currently co-chair of the OLA Advocacy Committee.\u003cbr\u003e\u003cbr\u003eArdis Proulx-Chedore has been employed for almost 10 years at the Cochrane Public Library in Cochrane Ontario. As a Library and Information Technician she is currently in the role of Program Coordinator for her library which sees her work with the public in the developing, facilitation, maintenance and promotion of programming for all ages. Basically, she is a walking and talking advocacy tool for her library, and sometimes they pay her in brownies.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWatch the recording of this free webinar here:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"http:\/\/bit.ly\/OLAAdvocacyToolkit4PL\"\u003ehttp:\/\/bit.ly\/OLAAdvocacyToolkit4PL\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}

{"id":4101139464262,"title":"How to Write a Media Release","handle":"how-to-write-a-media-release","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: bold; color: #1c1c1c; font-family: Helvetica, 'Helvetica Neue', Arial, 'Lucida Grande', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eDo you need to make an announcement to the public, but you're not sure how to do it? Are your releases being ignored by media contacts? Journalists, editors, and producers are busy people, constantly bombarded with information, tips and new stories every day. What will make you stand out in the noise is an interesting, well-written news release. \u003c\/span\u003e\u003c\/p\u003e\n\u003cspan\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eIn this webinar, you’ll learn how to effectively write news\/media\/press releases with OLA’s marketing and communications specialist, Lauren Hummel. You’ll learn what exactly a release is, where, when and why you should send one, as well as learn its basic building blocks. \u003cbr\u003e\u003cbr\u003eThis is an excellent primer for libraries who do not have a dedicated communications staff person, for those looking to dip their toes into media relations, or for those who want to know how to make an announcement to the media with the most impact. \u003cbr\u003e\u003cbr\u003eYou’ll also receive a handout and a template to write your own releases. \u003cbr\u003e\u003cbr\u003eYou will learn:\u003cbr\u003e\u003cbr\u003e1) How to define a news\/press\/media release \u003cbr\u003e2) The key components of a media release \u003cbr\u003e3) Learn who to send your release and how to follow up on your release\u003cbr\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: bold; color: #1c1c1c; font-family: Helvetica, 'Helvetica Neue', Arial, 'Lucida Grande', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\"\u003eThis session originally aired on September 17, 2019.  Purchase it today to receive access to the recording for 1 year from that date.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAbout the presenter:\u003cbr\u003eLauren Hummel is the marketing and communications specialist at the Ontario Library Association and an emerging writer, with an undergraduate degree in journalism from the University of Toronto, a post-graduate certificate in creative writing from Humber College, as well as a Masters of Arts in creative and critical writing from the University of Gloucestershire. She loves to run 5ks, kickboxes when she is not running, and is always planning a trip to Europe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","published_at":"2019-09-19T09:37:53-04:00","created_at":"2019-09-19T09:37:53-04:00","vendor":"Education Institute","type":"Webinar","tags":["Product_Webinar","Publisher_Education Institute","Semester_Fall 2019","Type_Marketing"],"price":4500,"price_min":4500,"price_max":5500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":30139121434694,"title":"Member","option1":"Member","option2":null,"option3":null,"sku":"EIW190917M","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"How to Write a Media Release - Member","public_title":"Member","options":["Member"],"price":4500,"weight":0,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":30139121467462,"title":"Non Member","option1":"Non Member","option2":null,"option3":null,"sku":"EIW190917N","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"How to Write a Media Release - Non Member","public_title":"Non Member","options":["Non Member"],"price":5500,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing_e17eb1ff-993a-4c5d-8668-e2722243d997.png?v=1568900275"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing_e17eb1ff-993a-4c5d-8668-e2722243d997.png?v=1568900275","options":["Rate"],"media":[{"alt":null,"id":1920553746502,"position":1,"preview_image":{"aspect_ratio":1.014,"height":140,"width":142,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing_e17eb1ff-993a-4c5d-8668-e2722243d997.png?v=1569322460"},"aspect_ratio":1.014,"height":140,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing_e17eb1ff-993a-4c5d-8668-e2722243d997.png?v=1569322460","width":142}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: bold; color: #1c1c1c; font-family: Helvetica, 'Helvetica Neue', Arial, 'Lucida Grande', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eDo you need to make an announcement to the public, but you're not sure how to do it? Are your releases being ignored by media contacts? Journalists, editors, and producers are busy people, constantly bombarded with information, tips and new stories every day. What will make you stand out in the noise is an interesting, well-written news release. \u003c\/span\u003e\u003c\/p\u003e\n\u003cspan\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eIn this webinar, you’ll learn how to effectively write news\/media\/press releases with OLA’s marketing and communications specialist, Lauren Hummel. You’ll learn what exactly a release is, where, when and why you should send one, as well as learn its basic building blocks. \u003cbr\u003e\u003cbr\u003eThis is an excellent primer for libraries who do not have a dedicated communications staff person, for those looking to dip their toes into media relations, or for those who want to know how to make an announcement to the media with the most impact. \u003cbr\u003e\u003cbr\u003eYou’ll also receive a handout and a template to write your own releases. \u003cbr\u003e\u003cbr\u003eYou will learn:\u003cbr\u003e\u003cbr\u003e1) How to define a news\/press\/media release \u003cbr\u003e2) The key components of a media release \u003cbr\u003e3) Learn who to send your release and how to follow up on your release\u003cbr\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: bold; color: #1c1c1c; font-family: Helvetica, 'Helvetica Neue', Arial, 'Lucida Grande', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\"\u003eThis session originally aired on September 17, 2019.  Purchase it today to receive access to the recording for 1 year from that date.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAbout the presenter:\u003cbr\u003eLauren Hummel is the marketing and communications specialist at the Ontario Library Association and an emerging writer, with an undergraduate degree in journalism from the University of Toronto, a post-graduate certificate in creative writing from Humber College, as well as a Masters of Arts in creative and critical writing from the University of Gloucestershire. She loves to run 5ks, kickboxes when she is not running, and is always planning a trip to Europe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}

{"id":3878046826566,"title":"Student Athletes: Library Outreach \u0026 Engagement Strategies","handle":"student-athletes-library-outreach-engagement-strategies","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: bold; color: #1c1c1c; font-family: Helvetica, 'Helvetica Neue', Arial, 'Lucida Grande', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\"\u003eThis session originally aired on July 16, 2019.  Purchase it today to receive access to the recording for 1 year from that date.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAbout this Session:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eStudent athletes can prove to be a challenging group for the library and library staff to connect with. They are often on the road and have training demands that put pressure on the already busy student schedule. James and Leeanne will review ideas, strategies and programs that academic libraries or school libraries can use to connect with this group. This session will explore the hurdles and successes that the University of Calgary Libraries have had over the past few years trying to improve the information literacy skills of this important student group.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eParticipants will:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Review strategies for connecting with a busy student group.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Examine information literacy modules for off-campus students.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Explore successes and failures with student marketing and outreach.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAbout the Presenter:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eJames Murphy is Research and Learning Librarian at the Taylor Family Digital Library, University of Calgary, liaison to the departments of Art and Architecture, and manages outreach and open access initiatives.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSocial media: Twitter: @UCalgaryLibrary, facebook.com\/UCalgaryLibraries\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","published_at":"2019-06-24T11:52:11-04:00","created_at":"2019-06-24T11:52:11-04:00","vendor":"Education Institute","type":"Webinar","tags":["Product_Webinar","Publisher_Education Institute","Semester_Summer 2019","Type_Marketing"],"price":4500,"price_min":4500,"price_max":5500,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":29211406434374,"title":"Member","option1":"Member","option2":null,"option3":null,"sku":"EI160719M","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Student Athletes: Library Outreach \u0026 Engagement Strategies - Member","public_title":"Member","options":["Member"],"price":4500,"weight":0,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":29211406467142,"title":"Non Member","option1":"Non Member","option2":null,"option3":null,"sku":"EI160719N","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Student Athletes: Library Outreach \u0026 Engagement Strategies - Non Member","public_title":"Non Member","options":["Non Member"],"price":5500,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing.png?v=1561391579"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing.png?v=1561391579","options":["Rate"],"media":[{"alt":null,"id":1838908768326,"position":1,"preview_image":{"aspect_ratio":1.014,"height":140,"width":142,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing.png?v=1569308390"},"aspect_ratio":1.014,"height":140,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/EI_Marketing.png?v=1569308390","width":142}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: bold; color: #1c1c1c; font-family: Helvetica, 'Helvetica Neue', Arial, 'Lucida Grande', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\"\u003eThis session originally aired on July 16, 2019.  Purchase it today to receive access to the recording for 1 year from that date.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAbout this Session:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eStudent athletes can prove to be a challenging group for the library and library staff to connect with. They are often on the road and have training demands that put pressure on the already busy student schedule. James and Leeanne will review ideas, strategies and programs that academic libraries or school libraries can use to connect with this group. This session will explore the hurdles and successes that the University of Calgary Libraries have had over the past few years trying to improve the information literacy skills of this important student group.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eParticipants will:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Review strategies for connecting with a busy student group.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Examine information literacy modules for off-campus students.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Explore successes and failures with student marketing and outreach.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAbout the Presenter:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eJames Murphy is Research and Learning Librarian at the Taylor Family Digital Library, University of Calgary, liaison to the departments of Art and Architecture, and manages outreach and open access initiatives.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSocial media: Twitter: @UCalgaryLibrary, facebook.com\/UCalgaryLibraries\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}