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{"id":9159099276,"title":"Yes! on Demand: How to Create Winning, Customized Library Service","handle":"yes-on-demand-how-to-create-winning-customized-library-service","description":"\u003cp class=\"sales-hook\"\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eKathy Middleton\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781440848537 \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e150 pages • \u003cspan\u003e6\u003c\/span\u003e\u003cspan\u003e⅛\u003c\/span\u003e \u003cspan\u003ex 9¼\u003c\/span\u003e \u003cbr\u003e 2016\u003c\/p\u003e\n\u003cp id=\"dnn_ctr936_ProductView_keynoteP\" class=\"sales-hook\"\u003eBorrowing winning techniques from the business world, this book examines ways you can make library service more personalized, focused, and solutions-oriented for your patrons.\u003c\/p\u003e\n\u003cp id=\"dnn_ctr936_ProductView_narrativeP\"\u003eWhen it comes to delivering the quality, personalized service your patrons expect, the staff is the most important resource in the library. It only follows then, that by empowering staff, breaking and fixing rules, cultivating creativity, and focusing on results, your library can meet and exceed patron expectations. To help you accomplish that and more, this book presents the \"yes\" model for customer service and explains how to use the model to build morale and grow a loyal, engaged, and highly satisfied community. \u003cbr\u003e\u003cbr\u003eThe book shows how techniques borrowed from successful retail models can be applied to every part of library service—from reference, circulation, and technology services to children's and adult services. Beginning chapters describe the role of staff in transforming a culture of \"no\" into one of \"yes.\" Next are explanations of tools administrators can use to support changes that will lead to a more contented customer base. Finally, the book addresses how to eliminate \"no\" through personalized service and by defining and tearing down obstacles that often block use of library products and services. This approach not only will make for happier patrons but will build staff morale, foster support, and ensure that your library remains relevant for years to come.\u003c\/p\u003e\n\u003ch3 id=\"dnn_ctr936_ProductView_featuresH3\"\u003eFeatures\u003c\/h3\u003e\n\u003cul id=\"dnn_ctr936_ProductView_featuresUL\"\u003e\n\u003cli\u003e\u003cspan\u003eHelps librarians build a happy and loyal patron base\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOffers practical advice and guidelines for implementing a transformative customer-service model\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides a big picture on customer service, allowing readers to rethink their approach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExplains why administrators must release some control, allowing staff to use their own judgment and sometimes break with standard policies and procedures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEmpowers library staff and relieves administrators of burdens of bureaucracy and micro-management\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2016-12-09T14:55:00-05:00","created_at":"2016-12-09T16:44:52-05:00","vendor":"Libraries Unlimited","type":"Book","tags":["ABC-Clio","Publisher_Libraries Unlimited","Subject_Human Resources \u0026 Communication","Subject_Management \u0026 Administration","Subject_Marketing \u0026 Promotion"],"price":6500,"price_min":6500,"price_max":6500,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31764924812,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"9781440848537","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Yes! on Demand: How to Create Winning, Customized Library Service","public_title":null,"options":["Default Title"],"price":6500,"weight":500,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"continue","barcode":"9781440848537"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/Yes_On_Demand.jpeg?v=1533237264"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/Yes_On_Demand.jpeg?v=1533237264","options":["Title"],"content":"\u003cp class=\"sales-hook\"\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003eKathy Middleton\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781440848537 \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e150 pages • \u003cspan\u003e6\u003c\/span\u003e\u003cspan\u003e⅛\u003c\/span\u003e \u003cspan\u003ex 9¼\u003c\/span\u003e \u003cbr\u003e 2016\u003c\/p\u003e\n\u003cp id=\"dnn_ctr936_ProductView_keynoteP\" class=\"sales-hook\"\u003eBorrowing winning techniques from the business world, this book examines ways you can make library service more personalized, focused, and solutions-oriented for your patrons.\u003c\/p\u003e\n\u003cp id=\"dnn_ctr936_ProductView_narrativeP\"\u003eWhen it comes to delivering the quality, personalized service your patrons expect, the staff is the most important resource in the library. It only follows then, that by empowering staff, breaking and fixing rules, cultivating creativity, and focusing on results, your library can meet and exceed patron expectations. To help you accomplish that and more, this book presents the \"yes\" model for customer service and explains how to use the model to build morale and grow a loyal, engaged, and highly satisfied community. \u003cbr\u003e\u003cbr\u003eThe book shows how techniques borrowed from successful retail models can be applied to every part of library service—from reference, circulation, and technology services to children's and adult services. Beginning chapters describe the role of staff in transforming a culture of \"no\" into one of \"yes.\" Next are explanations of tools administrators can use to support changes that will lead to a more contented customer base. Finally, the book addresses how to eliminate \"no\" through personalized service and by defining and tearing down obstacles that often block use of library products and services. This approach not only will make for happier patrons but will build staff morale, foster support, and ensure that your library remains relevant for years to come.\u003c\/p\u003e\n\u003ch3 id=\"dnn_ctr936_ProductView_featuresH3\"\u003eFeatures\u003c\/h3\u003e\n\u003cul id=\"dnn_ctr936_ProductView_featuresUL\"\u003e\n\u003cli\u003e\u003cspan\u003eHelps librarians build a happy and loyal patron base\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOffers practical advice and guidelines for implementing a transformative customer-service model\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides a big picture on customer service, allowing readers to rethink their approach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExplains why administrators must release some control, allowing staff to use their own judgment and sometimes break with standard policies and procedures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEmpowers library staff and relieves administrators of burdens of bureaucracy and micro-management\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e"}
Yes! on Demand: How to Create Winning, Customized Library Service-Paperback-Libraries Unlimited-The Library Marketplace

Yes! on Demand: How to Create Winning, Customized Library Service

$65.00

Kathy Middleton ISBN-13: 9781440848537 150 pages • 6⅛ x 9¼  2016 Borrowing winning techniques from the business world, this book examines ways you can make library service more personalized, focused, and solutions-oriented for your patrons. When it comes to delivering the quality, personalized service your patrons expect, the staff is the most ...


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{"id":8141621382,"title":"Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches","handle":"marketing-moxie-librarians","description":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003ePaula Watson-Lakamp\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781610698931 \u003c\/strong\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e120 pages • 7 x 10 \u003cbr\u003e 2015\u003c\/p\u003e\n\u003cp\u003eFun and easy to read, this marketing and promotion guide offers you the \"big picture\" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing.\u003c\/p\u003e\n\u003cp\u003eRobust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals.\u003c\/p\u003e\n\u003cp\u003eThe guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTakes you through a step-by-step process of creating a marketing campaign that meets the needs of your patrons and your library\u003c\/li\u003e\n\u003cli\u003eCovers conventional marketing strategies such as print and broadcast media along with new social media venues\u003c\/li\u003e\n\u003cli\u003eIncludes a guide to marketing plans and content calendars\u003c\/li\u003e\n\u003cli\u003eOffers chapter-by-chapter\" Moxie Tips and Tricks\" to help you get started and succeed in marketing your library\u003c\/li\u003e\n\u003cli\u003ePresents ways to bolster your creativity toolkit when the ideas just won't come\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2016-08-19T14:00:00-04:00","created_at":"2016-08-19T14:00:31-04:00","vendor":"Libraries Unlimited","type":"Book","tags":["ABC-Clio","Publisher_Libraries Unlimited","Subject_Management \u0026 Administration","Subject_Marketing \u0026 Promotion"],"price":7000,"price_min":7000,"price_max":7000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":26926869958,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"9781610698931","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches","public_title":null,"options":["Default Title"],"price":7000,"weight":400,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"continue","barcode":"9781610698931"}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9781610698931.jpg?v=1533235714"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1418\/6818\/products\/9781610698931.jpg?v=1533235714","options":["Title"],"content":"\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003ePaula Watson-Lakamp\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781610698931 \u003c\/strong\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e120 pages • 7 x 10 \u003cbr\u003e 2015\u003c\/p\u003e\n\u003cp\u003eFun and easy to read, this marketing and promotion guide offers you the \"big picture\" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing.\u003c\/p\u003e\n\u003cp\u003eRobust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals.\u003c\/p\u003e\n\u003cp\u003eThe guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTakes you through a step-by-step process of creating a marketing campaign that meets the needs of your patrons and your library\u003c\/li\u003e\n\u003cli\u003eCovers conventional marketing strategies such as print and broadcast media along with new social media venues\u003c\/li\u003e\n\u003cli\u003eIncludes a guide to marketing plans and content calendars\u003c\/li\u003e\n\u003cli\u003eOffers chapter-by-chapter\" Moxie Tips and Tricks\" to help you get started and succeed in marketing your library\u003c\/li\u003e\n\u003cli\u003ePresents ways to bolster your creativity toolkit when the ideas just won't come\u003c\/li\u003e\n\u003c\/ul\u003e"}
Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches-Paperback-Libraries Unlimited-The Library Marketplace

Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches

$70.00

Paula Watson-Lakamp ISBN-13: 9781610698931 120 pages • 7 x 10  2015 Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resi...


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